By Admin,
The Secret To Ongoing Cash
Attraction
Hello again,
This list is provided by Get
Response and if there is one thing they know about it is email lists ;)
Top 15 Ways to Build Your Subscriber
List
Email marketing can be profitable for any business, no matter what kind of
product or service you are selling. It is significantly cheaper than other advertising methods and
it helps build credibility with your subscribers. As a result, you can generate more sales and
profits.
The foundation for successful email marketing is a targeted, responsive and permission-based
email list. If you have a list of subscribers that trust you and consider you an expert, you've
completed the first step and are on your way!
Below you will several list-building ideas that will help you make the most of your email
marketing efforts:
-
Provide useful, relevant and unique content. Your visitors will not
give you their email addresses just because they can subscribe to your newsletter free of
charge. You have to provide unique and valuable information that will be useful to your
subscribers.
-
Add a subscription form to every page of your website. Make sure it
stands out so it is easy to find. If appropriate, you can also include it in more than one
place. For instance, your opt-in form might always appear in the top-left corner of your
site, while you also include an opt-in at the bottom of some of your popular articles.
-
Make it easy for your reader to sign up. The more information you
request, the fewer people will opt-in. In most cases, a name and an email address should
suffice. If it's not necessary, don't include it here. (Note: If you don't have a Privacy
Policy, put the words "privacy policy generator" into a search engine and you should be
able to find a suitable form for your readers to review.
-
Publish a Privacy Policy. Let your readers know that they can be
confident you will not share their information with others. The easiest way to do this is
to set up a Privacy Policy web page and provide the link to it below your opt-in form.
-
Show your first issue or other sample to your visitors. This lets
potential subscribers review your newsletter before they sign up to determine if it is
something they'd be interested in.
-
Archive past newsletter issues. A "library" of past newsletters is both
appealing and useful to visitors and builds your credibility as an authority. In addition,
if your articles are written with good SEO techniques in mind, they can send additional
traffic to your web site through good search engine positioning.
-
Contact other newsletter publishers. Introduce yourself and explore
ways you may be able to help each other. Perhaps you can introduce other publisher's
newsletters or print articles they have written to your list, with a link to sign up. When
you contact them, be sure to tell them why you think THEIR readers would like what you have
to offer and why YOUR readers would benefit from their newsletters. This is a win-win
scenario; both of you will build your lists faster!
-
Give away bonuses subscribers can use. Create an opt-in bonus for
joining your subscriber list. You can write an ebook or PDF report, or even hire a
programmer to create downloadable or web-based software. But don't limit yourself to only a
gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate
to miss out on things. If you systematically pass on "goodies" throughout the year, your
subscribers are unlikely to leave.
-
Ask your subscribers to pass it on. Word of mouth is a powerful viral
technique that works great with email marketing. If your subscribers find the content you
share with them to be informative, they will pass your newsletter on to their friends. This
can be a good source of new subscribers.
-
Let others reprint your newsletter as long as the content is not
modified. Many webmasters and newsletter publishers are actively looking for
high-quality content and, if they reprint your newsletter, you will get new subscribers,
traffic and links pointing to your site.
-
Include a "Sign Up" button in the newsletter. If you are using plain
text instead of HTML, provide a text link to your subscription page. You may feel that this
is not required because the subscriber is already on your list, but remember that readers
will forward your newsletters to others, or reprint it online. You want to make it easy for
them to subscribe.
-
Add a squeeze page. A squeeze page has one goal − to get an opt-in and
build your list. Think of it like a mini-sales letter for your subscription or opt-in
bonus. It features a powerful headline and a couple of very important benefits that should
make subscribers salivate to sign up to your list. Once created, use a service such as
WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click
advertising from Google, MSN and Yahoo.
-
Include testimonials on your squeeze page. This is crucial. Put 1 or 2
strong testimonials from satisfied subscribers on your squeeze page. This can be in any
format, but you may find that multimedia (audio or video social proof) is more
"believable". To increase that believability, include full names, locations and/or urls;
don't use "Bob K, FL" as a testimonial name.
-
Blog religiously. Blogging is a great way to communicate with your
potential customers, and it creates a nice synergy with your email marketing. Be sure to
include your newsletter sign-up form on each page of your blog. You can start a free blog
at Blogger or Wordpress.
-
Post on other blogs. Post great comments and information on similar
blogs with a link to your squeeze or opt-in page. Also comment on others' blogs through
trackbacks. In most cases, your comments will be posted on their blogs with a link back to
your site. This is an easy way to generate new traffic and subscribers.
Get more tutorials at Get Response.
All the best,
Dean.
My goal is to help you be as successful as you can possibly be. Only by helping you achieve the
success you desire can I achieve the success I desire.
So I am giving you my best tips to help you on your path to success.
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