Use Magnetic Polarity

Another Attraction Marketing Value.

 The value of attraction marketing is not just in the clients that you can attract, but is the clients that you don't attract.  

A magnet has two poles.  One will attract an object and the other will repel the object.  When you become a magnet you will have the power to both attract and repel also.

Why is repelling potential clients a good thing?

Great question!

The Pareto principle, or 80/20 rule as it is known in the vernacular, says that 80% of your income will come from 20% of your clients.  Or that 80% of your problems will come from 20% of your clients.

Once you understand this principle you have the freedom to fire the 20% of your clients that give you the most problems, and concentrate on the other 80%.  Even better is to fire the 80% of your clients and concentrate on the 20% that produce 80% of your income.  The principle behind The Four Hour Work Week.

 Using this principle in attraction marketing we are able to both selectively attract the kind of people we want to work with, and to qualify the people within that group so that we only take on the 20 percenters.

The Greatest Value In Attraction Marketing

One of the most difficult things I found when working for other people was I didn't have the right to choose who I worked with. 

There is nothing that will make the days more miserable than working along side someone who does not have the same values you do.  Who totally self-centred, or whose only enjoyment in life is putting other people down. 

Many business owners trying to build their business fall into the trap of believing that should be adding anyone they can as a customer, or in the case of MLM, as a member of their downline. 

The result of this kind of thinking is that they end up working for and with a lot of people that they don't like.  They find themselves being used by people who don't value their time.  And ultimately they fail in business because it grinds them into the ground.

Start Polarizing Your Customers Today 

 Have the business acumen to select only the people you want to work.  Build a business that you will enjoy running on a daily basis. 

Not only will you look forward to going to work, but you will find that you are able to add greater value to the customers that you accept and they will tell others of the value they get from your business.

Stop chasing everyone as a client - and you will find clients start chasing you.  This is the Law Of Magnetic Attraction Marketing in action.